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| 1. |
The simplest
formula ever devised for attracting giant floods
of leads from your advertising -- just 3 steps! |
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| 2. |
15 "components"
to mix n' match, in putting together direct-mail packages
that involve the recipient and virtually compel response. |
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| 3. |
5
formulas that speed up copywriting -- no matter how
skilled or unskilled you are, how quick or slow, how experienced
or inexperienced, you'll get great ad copy or sales letters
done much, much quicker with these formulas (see Josh Bezoni's
comment in the enclosed green folder). |
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| 4. |
Discover
the sales-boosting difference between "credibility" versus
"believability"…..why and how to use both. |
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| 5. |
15
quick 'n dirty ways to create a powerful headline, fast! |
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| 6. |
9 "E-FACTORS"
(emotional triggers) ….the more you hit, the better your
response…..use this little checklist every time. |
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| 7. |
9 ways
to use the "P.S." in a sales letter to increase response,
push "think-it-overs" into action. |
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| 8. |
ONE
THING you must do, ONE LIST you must make BEFORE you write
even one word of copy…..this guarantees better results
and speeds up the task! |
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| 9. |
5 special
techniques for selling repeatedly to the same customers! |
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| 10. |
6
"secret reference tools" used by most master copywriters,
easily accessible to you -- to speed the process, make getting
great copy on paper much, much easier! |
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| 11. |
4 "mind
power techniques" used by top copywriters to focus their
thinking, improve concentration, even let the subconscious
mind write powerful copy while you sleep! |
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| 12. |
5
quick-fixes for "writer's block", to get started immediately,
to get the process rolling, to get words on paper, to break
through the dam and get a stream of great ideas flowing. |
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| 13. |
7
"shortcuts" you can use to keep churning out great ads,
letters, brochures, flyers, postcards, Web site copy, etc.
for your product or service as if you had a whole idea factory
working for you! |
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| 14. |
7
ways to "test copy" -- without spending a dime…..unearth
its flaws and fix 'em fast! |
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| 15. |
4 quick
ways to gather information and "raw material" from which
you can build the most powerful sales message possible. |
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| 16. |
Yes,
we all know that "bonuses" can and do drive sales -- but
here are the 4 key decisions to make about bonuses and
the 4 best ways to get maximum sales and response increases
with bonuses! |
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| 17. |
10
of Dan's best methods for "presenting price"…..in fact,
everything you need to know and consider about "price". |
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| 18. |
13 strategies
for turning up the heat……creating a white-hot urgency in
the reader's mind so he responds immediately (if not sooner!). |
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| 19. |
A checklist
of "cosmetic gimmicks" to increase the "readability" of
ads and letters, to pull the reader in, to keep him involved,
to build "buying momentum". |
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| 20. |
13 ways
to prove your case and erase all doubt, skepticism, fear
and hesitation, create instant unshakeable trust, reassure
the prospect so he responds without a second's delay. |
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| 21. |
Shortcuts, shortcuts and more shortcuts: Dan shows
you how to write more powerful, profit-producing copy than
most top pro's can, at twice the speed most pro's can
write!
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